Newell D. Wright

19 papers and 597 indexed citations i.

Newell D. Wright has authored 19 papers that have received a total of 597 indexed citations. This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (5 papers) and Digital Marketing and Social Media (4 papers). Newell D. Wright is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Türkiye and China. Newell D. Wright's co-authors include Val Larsen, M. Joseph Sirgy, Dong‐Jin Lee, Irvine Clarke and Theresa B. Flaherty and has published in prestigious journals such as Journal of Advertising, Psychology and Marketing and Journal of Public Policy & Marketing