Nha Nguyen

24 papers and 2.0k indexed citations i.

Nha Nguyen has authored 24 papers that have received a total of 2.0k indexed citations. This includes 21 papers in Organizational Behavior and Human Resource Management, 14 papers in Strategy and Management and 13 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (20 papers), Corporate Identity and Reputation (14 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Nha Nguyen is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Corporate Identity and Reputation (14 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Canada, Vietnam and South Korea. Nha Nguyen's co-authors include Gaston LeBlanc, André Leclerc and Minho Shin and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Retailing and Consumer Services and Journal of Services Marketing