Nico Wiegand

22 papers and 538 indexed citations i.

Nico Wiegand has authored 22 papers that have received a total of 538 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Surgery. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Platforms and Economics (5 papers). Nico Wiegand is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Platforms and Economics (5 papers) and collaborates with scholars based in Germany, Switzerland and The Netherlands. Nico Wiegand's co-authors include Werner Reinartz, Michael Fried, Peter Bauerfeind, Stephan M. Wildi and Monika Imschloß and has published in prestigious journals such as Journal of Marketing, The American Journal of Gastroenterology and Journal of the Academy of Marketing Science