Nicola Stokburger-Sauer
About
Nicola Stokburger-Sauer has authored 36 papers that have received a total of 2.7k indexed citations.
This includes 30 papers in Marketing, 20 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (16 papers). Nicola Stokburger-Sauer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (16 papers) and collaborates with scholars based in Austria, Germany and United States. Nicola Stokburger-Sauer's co-authors include Karin Teichmann, Ursula Scholl‐Grissemann, Hans H. Bauer, Alexandra Brunner‐Sperdin and Wayne D. Hoyer and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of the Academy of Marketing Science.
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