Nicoletta Occhiocupo

9 papers and 343 indexed citations i.

Nicoletta Occhiocupo has authored 9 papers that have received a total of 343 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Nicoletta Occhiocupo is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in United Kingdom, Spain and Italy. Nicoletta Occhiocupo's co-authors include Jorge Matute, Belén Derqui, Marta Nieto‐García, Rebecca Pera and Ramon Palau‐Saumell and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Journal of Marketing Management