Nidhi Singh
About
Nidhi Singh has authored 48 papers that have received a total of 1.6k indexed citations.
This includes 17 papers in Information Systems and Management, 16 papers in Sociology and Political Science and 13 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (12 papers) and Consumer Retail Behavior Studies (10 papers). Nidhi Singh is often cited by papers focused on Technology Adoption and User Behaviour (16 papers), Digital Marketing and Social Media (12 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in India, United Kingdom and Spain. Nidhi Singh's co-authors include Francisco Liébana‐Cabanillas, Richa Misra, Neena Sinha, Sonali Singh and Shikha Bhatia and has published in prestigious journals such as Blood, British Journal of Cancer and Expert Systems with Applications
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