Richa Misra

49 papers and 312 indexed citations i.

Richa Misra has authored 49 papers that have received a total of 312 indexed citations. This includes 21 papers in Marketing, 16 papers in Information Systems and Management and 14 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (15 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (11 papers). Richa Misra is often cited by papers focused on Technology Adoption and User Behaviour (15 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in India, Qatar and United Kingdom. Richa Misra's co-authors include Sonali Singh, Shalini Srivastava, Nidhi Singh, Poonam Sharma and Rahul Gupta and has published in prestigious journals such as Journal of Consumer Marketing, Management Decision and British Food Journal