Nieves Villaseñor
About
Nieves Villaseñor has authored 12 papers that have received a total of 248 indexed citations.
This includes 11 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (7 papers). Nieves Villaseñor is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Spain and Italy. Nieves Villaseñor's co-authors include Natalia Rubio, María Jesús Yagüe Guillén and Javier Oubiña and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Journal of Retailing and Consumer Services.
In The Last Decade
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