Nigel Kenneth Pope
About
Nigel Kenneth Pope has authored 21 papers that have received a total of 1.1k indexed citations.
This includes 17 papers in Marketing, 8 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Nigel Kenneth Pope is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Australia and New Zealand. Nigel Kenneth Pope's co-authors include Kevin E. Voges, Mark Brown, Hume Winzar, Kerri-Ann Kuhn and Ian Lings and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and Journal of Product & Brand Management
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