Nitish Singh

60 papers and 1.9k indexed citations i.

Nitish Singh has authored 60 papers that have received a total of 1.9k indexed citations. This includes 29 papers in Sociology and Political Science, 21 papers in Marketing and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Technology Adoption and User Behaviour (14 papers). Nitish Singh is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Technology Adoption and User Behaviour (14 papers) and collaborates with scholars based in United States, Belgium and France. Nitish Singh's co-authors include Daniel Baack, Boris Bartikowski, Sumit K. Kundu, Kevin Lehnert and Rana Sobh and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics.