Noel Yee‐Man Siu
About
Noel Yee‐Man Siu has authored 34 papers that have received a total of 1.7k indexed citations.
This includes 24 papers in Organizational Behavior and Human Resource Management, 16 papers in Marketing and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (7 papers). Noel Yee‐Man Siu is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Hong Kong, United Kingdom and United States. Noel Yee‐Man Siu's co-authors include Junfeng Zhang, Bradley R. Barnes, Ping Dong, Leonidas C. Leonidou and Man Kit Chang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management
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