Nor Asiah Omar

82 papers and 1.0k indexed citations i.

Nor Asiah Omar has authored 82 papers that have received a total of 1.0k indexed citations. This includes 41 papers in Sociology and Political Science, 36 papers in Marketing and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (22 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers). Nor Asiah Omar is often cited by papers focused on Digital Marketing and Social Media (22 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (19 papers) and collaborates with scholars based in Malaysia, Taiwan and Saudi Arabia. Nor Asiah Omar's co-authors include Syed Shah Alam, Muhamad Azrin Nazri, Mohd Helmi Ali, Che Aniza Che Wel and Norzalita Abd Aziz and has published in prestigious journals such as PLoS ONE, Journal of Business Ethics and Renewable Energy