Norzalita Abd Aziz

56 papers and 419 indexed citations i.

Norzalita Abd Aziz has authored 56 papers that have received a total of 419 indexed citations. This includes 33 papers in Sociology and Political Science, 25 papers in Marketing and 22 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Norzalita Abd Aziz is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in Malaysia, China and Saudi Arabia. Norzalita Abd Aziz's co-authors include Nor Asiah Omar, Abdul Hafaz Ngah, Ahmad Azmi M. Ariffin, Abdullah Al Mamun and Muhammad Khalilur Rahman and has published in prestigious journals such as PLoS ONE, Scientific Reports and Frontiers in Psychology.