Norris Bruce

15 papers and 572 indexed citations i.

Norris Bruce has authored 15 papers that have received a total of 572 indexed citations. This includes 13 papers in Marketing, 8 papers in Management Science and Operations Research and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (13 papers), Digital Marketing and Social Media (6 papers) and Innovation Diffusion and Forecasting (5 papers). Norris Bruce is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Digital Marketing and Social Media (6 papers) and Innovation Diffusion and Forecasting (5 papers) and collaborates with scholars based in United States, Canada and Germany. Norris Bruce's co-authors include B. P. S. Murthi, Ram C. Rao, Richard Staelin, Preyas S. Desai and Ernan Haruvy and has published in prestigious journals such as Journal of Marketing Research, Operations Research and Journal of the Academy of Marketing Science