Nusser Raajpoot
About
Nusser Raajpoot has authored 9 papers that have received a total of 405 indexed citations.
This includes 9 papers in Marketing, 4 papers in Social Psychology and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (3 papers). Nusser Raajpoot is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United States, Canada and Pakistan. Nusser Raajpoot's co-authors include Arun Sharma, John Ford, John B. Ford and Gopalkrishnan R. Iyer and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Service Research
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