Nuttapol Assarut

14 papers and 886 indexed citations i.

Nuttapol Assarut has authored 14 papers that have received a total of 886 indexed citations. This includes 6 papers in Organizational Behavior and Human Resource Management, 6 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Nuttapol Assarut is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Thailand, France and Japan. Nuttapol Assarut's co-authors include Apiradee Wongkitrungrueng, Yuhanis Abdul Aziz, Koichiro Mori, Nassim Dehouche and Sukree Sinthupinyo and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Marketing Management.