Ogenyi Omar

20 papers and 327 indexed citations i.

Ogenyi Omar has authored 20 papers that have received a total of 327 indexed citations. This includes 12 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (5 papers). Ogenyi Omar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United Kingdom, United States and Nigeria. Ogenyi Omar's co-authors include Charles Blankson, Anthony Kent, Nana Owusu‐Frimpong and Julian Ming‐Sung Cheng and has published in prestigious journals such as International Journal of Retail & Distribution Management, Journal of Brand Management and Service Industries Journal