Oliver Koll
About
Oliver Koll has authored 17 papers that have received a total of 539 indexed citations.
This includes 12 papers in Marketing, 6 papers in Strategy and Management and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (3 papers). Oliver Koll is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Austria, The Netherlands and France. Oliver Koll's co-authors include Sylvia von Wallpach, Hans Mühlbacher, Barbara Deleersnyder, Reinhard Grohs and Bas Hillebrand and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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