Óscar González‐Benito
About
Óscar González‐Benito has authored 83 papers that have received a total of 3.2k indexed citations.
This includes 60 papers in Marketing, 26 papers in Strategy and Management and 21 papers in Economics and Econometrics. The topics of these papers are Consumer Retail Behavior Studies (33 papers), Consumer Market Behavior and Pricing (30 papers) and Environmental Sustainability in Business (18 papers). Óscar González‐Benito is often cited by papers focused on Consumer Retail Behavior Studies (33 papers), Consumer Market Behavior and Pricing (30 papers) and Environmental Sustainability in Business (18 papers) and collaborates with scholars based in Spain, United Kingdom and Chile. Óscar González‐Benito's co-authors include Javier González Benito, Mercedes Martos‐Partal, Pablo Antonio Muñoz Gallego, María Pilar Martínez‐Ruiz and Álvaro Garrido-Morgado and has published in prestigious journals such as Journal of Marketing, European Journal of Operational Research and Journal of Business Research.
In The Last Decade
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