P. Rajan Varadarajan
About
P. Rajan Varadarajan has authored 78 papers that have received a total of 9.4k indexed citations.
This includes 33 papers in Strategy and Management, 25 papers in Organizational Behavior and Human Resource Management and 21 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Business Strategy and Innovation (15 papers) and Innovation and Knowledge Management (15 papers). P. Rajan Varadarajan is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Business Strategy and Innovation (15 papers) and Innovation and Knowledge Management (15 papers) and collaborates with scholars based in United States, India and Canada. P. Rajan Varadarajan's co-authors include Sundar G. Bharadwaj, Charles M. Futrell, David M. Szymanski, Vasudevan Ramanujam and Daryl McKee and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Strategic Management Journal
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