Park Thaichon
About
Park Thaichon has authored 14 papers that have received a total of 260 indexed citations.
This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Park Thaichon is often cited by papers focused on Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Australia, India and United States. Park Thaichon's co-authors include Sara Quach, Abhishek Behl, Munyaradzi W. Nyadzayo, Mitchell Ross and Scott Weaven and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management
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