Patriya Tansuhaj
About
Patriya Tansuhaj has authored 47 papers that have received a total of 2.4k indexed citations.
This includes 15 papers in Strategy and Management, 15 papers in Marketing and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), International Business and FDI (8 papers) and Innovation and Knowledge Management (7 papers). Patriya Tansuhaj is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), International Business and FDI (8 papers) and Innovation and Knowledge Management (7 papers) and collaborates with scholars based in United States, South Korea and Thailand. Patriya Tansuhaj's co-authors include Ellen R. Foxman, Jim McCullough, James W. Gentry, James M. McCullough and Donna M. Randall and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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