Paul Hewer

46 papers and 1.1k indexed citations i.

Paul Hewer has authored 46 papers that have received a total of 1.1k indexed citations. This includes 19 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (10 papers) and Culinary Culture and Tourism (10 papers). Paul Hewer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (10 papers) and Culinary Culture and Tourism (10 papers) and collaborates with scholars based in United Kingdom. Paul Hewer's co-authors include Douglas Brownlie, Barry Howcroft, Kathy Hamilton, Mark Tadajewski and Robert T. Hamilton and has published in prestigious journals such as Annals of Tourism Research, European Journal of Marketing and Journal of Services Marketing