Paul R. Messinger

31 papers and 1.2k indexed citations i.

Paul R. Messinger has authored 31 papers that have received a total of 1.2k indexed citations. This includes 24 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Paul R. Messinger is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Canada, United States and Philippines. Paul R. Messinger's co-authors include Eleni Stroulia, Kelly Lyons, Xin Ge, Chakravarthi Narasimhan and Kristen Smirnov and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Operational Research