Paul Sauer

38 papers and 1.4k indexed citations i.

Paul Sauer has authored 38 papers that have received a total of 1.4k indexed citations. This includes 10 papers in Marketing, 9 papers in Education and 8 papers in Sociology and Political Science. The topics of these papers are Higher Education Research Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers). Paul Sauer is often cited by papers focused on Higher Education Research Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, Nigeria and Hong Kong. Paul Sauer's co-authors include Mark Yi‐Cheon Yim, Murray Young, Kenneth R. Lord, Paul R. Prabhaker and Thi‐Sau Migone and has published in prestigious journals such as Journal of Consumer Research, The Lancet Infectious Diseases and Journal of the Academy of Marketing Science