Pedro Mir Bernal

29 papers and 199 indexed citations i.

Pedro Mir Bernal has authored 29 papers that have received a total of 199 indexed citations. This includes 16 papers in Sociology and Political Science, 12 papers in Marketing and 5 papers in Communication. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Diverse Aspects of Tourism Research (5 papers). Pedro Mir Bernal is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Diverse Aspects of Tourism Research (5 papers) and collaborates with scholars based in Spain, United States and Germany. Pedro Mir Bernal's co-authors include Joan Francesc Fondevila i Gascón, Arch G. Woodside, Simone Guercini, Virginie de Barnier and Alicia Coduras and has published in prestigious journals such as Industrial Marketing Management, Sustainability and Journal of Health Economics