Virginie de Barnier

35 papers and 462 indexed citations i.

About

Virginie de Barnier has authored 35 papers that have received a total of 462 indexed citations. This includes 29 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (5 papers). Virginie de Barnier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in France, United States and New Caledonia. Virginie de Barnier's co-authors include Pierre Valette‐Florence, Altaf Merchant, Aurélie Kessous, Damien Chaney and David H. Henard and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Marketing Management

In The Last Decade

Rankless by CCL
2025