Pierre Valette‐Florence
About
Pierre Valette‐Florence has authored 91 papers that have received a total of 3.3k indexed citations.
This includes 64 papers in Marketing, 39 papers in Sociology and Political Science and 27 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (57 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (24 papers). Pierre Valette‐Florence is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (57 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (24 papers) and collaborates with scholars based in France, United States and Switzerland. Pierre Valette‐Florence's co-authors include Jean‐Noël Kapferer, Dwight Merunka, Noël Albert, Virginie de Barnier and Laure Ambroise and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Appetite.
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