Peggy J. Kreshel
About
Peggy J. Kreshel has authored 19 papers that have received a total of 339 indexed citations.
This includes 6 papers in Gender Studies, 6 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Media, Gender, and Advertising (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Gender, Feminism, and Media (4 papers). Peggy J. Kreshel is often cited by papers focused on Media, Gender, and Advertising (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Gender, Feminism, and Media (4 papers) and collaborates with scholars based in United States and Australia. Peggy J. Kreshel's co-authors include Clifford G. Christians, Leonard N. Reid, Gergely Nyilasy, Robert H. Woods and Spencer F. Tinkham and has published in prestigious journals such as European Journal of Marketing, Journal of Communication and Journal of Advertising
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