Pei-San Lo
About
Pei-San Lo has authored 9 papers that have received a total of 228 indexed citations.
This includes 9 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Pei-San Lo is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Malaysia, Taiwan and China. Pei-San Lo's co-authors include Keng‐Boon Ooi, Garry Wei–Han Tan, Yogesh K. Dwivedi, Eugene Cheng-Xi Aw and Bhimaraya Metri and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Product & Brand Management
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