Pengyuan Wang

16 papers and 255 indexed citations i.

Pengyuan Wang has authored 16 papers that have received a total of 255 indexed citations. This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Clinical Psychology. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Pengyuan Wang is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States, China and Japan. Pengyuan Wang's co-authors include Guiyang Xiong, Yi Chang, Jian Yang, Eric T. Bradlow and Peter S. Fader and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science