Peter J. LaPlaca
About
Peter J. LaPlaca has authored 56 papers that have received a total of 1.3k indexed citations.
This includes 15 papers in Marketing, 13 papers in Strategy and Management and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Management and Marketing Education (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Peter J. LaPlaca is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Management and Marketing Education (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, South Africa and Portugal. Peter J. LaPlaca's co-authors include Rui Vinhas da Silva, Arun Sharma, Adam Lindgreen, Joëlle Vanhamme and Jerome M. Katrichis and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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