Peter L. Wright

35 papers and 1.0k indexed citations i.

Peter L. Wright has authored 35 papers that have received a total of 1.0k indexed citations. This includes 11 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Epidemiology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (3 papers) and Human Behavior and Motivation (3 papers). Peter L. Wright is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (3 papers) and Human Behavior and Motivation (3 papers) and collaborates with scholars based in United Kingdom, United States and Australia. Peter L. Wright's co-authors include David S. Taylor, Kathryn F. Smith, Jagdish N. Sheth, W.A. Day and Michael B. Mazis and has published in prestigious journals such as Journal of Marketing, American Sociological Review and Journal of Marketing Research.