Peter Maas

18 papers and 522 indexed citations i.

Peter Maas has authored 18 papers that have received a total of 522 indexed citations. This includes 15 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Peter Maas is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Switzerland, Finland and Slovakia. Peter Maas's co-authors include Tobias Schlager, Libor Janský, Felix Eggers, Peter C. Verhoef and Heikki Karjaluoto and has published in prestigious journals such as Journal of Business Research, Journal of Service Research and Journal of Economic Psychology