Tobias Schlager
About
Tobias Schlager has authored 17 papers that have received a total of 455 indexed citations.
This includes 11 papers in Marketing, 9 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Behavioral Health and Interventions (3 papers). Tobias Schlager is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Behavioral Health and Interventions (3 papers) and collaborates with scholars based in Switzerland, United States and Canada. Tobias Schlager's co-authors include Peter Maas, Andreas Herrmann, Michael I. Norton, Christian Hildebrand and Gerald Häubl and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Management Information Systems
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