Gerald Häubl

73 papers and 3.5k indexed citations i.

Gerald Häubl has authored 73 papers that have received a total of 3.5k indexed citations. This includes 43 papers in Marketing, 19 papers in General Decision Sciences and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (31 papers), Decision-Making and Behavioral Economics (19 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Gerald Häubl is often cited by papers focused on Consumer Market Behavior and Pricing (31 papers), Decision-Making and Behavioral Economics (19 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in Canada, United States and The Netherlands. Gerald Häubl's co-authors include Kyle B. Murray, Benedict G. C. Dellaert, Andreas Herrmann, Christian Hildebrand and Valerie Trifts and has published in prestigious journals such as Journal of Personality and Social Psychology, PLoS ONE and Journal of Marketing