Valerie Trifts
About
Valerie Trifts has authored 15 papers that have received a total of 1.1k indexed citations.
This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Valerie Trifts is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Canada, Saudi Arabia and Australia. Valerie Trifts's co-authors include Gerald Häubl, Sergio W. Carvalho, Mary R. Brooks, Kyle B. Murray and David A. Hensher and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Marketing Science
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