Peter Mouncey

17 papers and 353 indexed citations i.

Peter Mouncey has authored 17 papers that have received a total of 353 indexed citations. This includes 3 papers in Marketing, 1 paper in Strategy and Management and 1 paper in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (1 paper), Cultural Industries and Urban Development (1 paper) and Wine Industry and Tourism (1 paper). Peter Mouncey is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (1 paper), Cultural Industries and Urban Development (1 paper) and Wine Industry and Tourism (1 paper) and collaborates with scholars based in United Kingdom. Peter Mouncey's co-authors include Mike Savage, Malcolm McDonald and Susan Baker and has published in prestigious journals such as International Journal of Market Research and Journal of Direct Data and Digital Marketing Practice