Phaninee Naruetharadhol
About
Phaninee Naruetharadhol has authored 48 papers that have received a total of 382 indexed citations.
This includes 23 papers in Marketing, 17 papers in Sociology and Political Science and 12 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (14 papers), Digital Marketing and Social Media (13 papers) and Technology Adoption and User Behaviour (8 papers). Phaninee Naruetharadhol is often cited by papers focused on Environmental Sustainability in Business (14 papers), Digital Marketing and Social Media (13 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Thailand, Ireland and United States. Phaninee Naruetharadhol's co-authors include Chavis Ketkaew, Wutthiya Aekthanate Srisathan, Chanchai Phonthanukitithaworn, Davide Giacalone and Pingnian He and has published in prestigious journals such as PLoS ONE, Sustainability and Journal of Retailing and Consumer Services.
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