Pierre Desmet

38 papers and 412 indexed citations i.

Pierre Desmet has authored 38 papers that have received a total of 412 indexed citations. This includes 19 papers in Marketing, 9 papers in Economics and Econometrics and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Pierre Desmet is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Retail Behavior Studies (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in France, United States and Portugal. Pierre Desmet's co-authors include Béatrice Parguel, Fred M. Feinberg, Valérie Renaudin, Pierre Chandon and Alain Jolibert and has published in prestigious journals such as Journal of Business Research, Journal of Economic Psychology and International Journal of Research in Marketing