Pramod Iyer

25 papers and 574 indexed citations i.

Pramod Iyer has authored 25 papers that have received a total of 574 indexed citations. This includes 19 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers). Pramod Iyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, United Kingdom and Ghana. Pramod Iyer's co-authors include Arezoo Davari, Audhesh K. Paswan, Mohammadali Zolfagharian, Francisco Guzmán and David Strutton and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing