Preeti Nayal
About
Preeti Nayal has authored 10 papers that have received a total of 322 indexed citations.
This includes 7 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers) and Customer Service Quality and Loyalty (4 papers). Preeti Nayal is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in India, Puerto Rico and Australia. Preeti Nayal's co-authors include Neeraj Pandey, Justin Paul, Aman Kumar, Amit Shankar and Charles Jebarajakirthy and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Information Management and Journal of Retailing and Consumer Services
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