Preeti Tak

7 papers and 195 indexed citations i.

Preeti Tak has authored 7 papers that have received a total of 195 indexed citations. This includes 4 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (3 papers). Preeti Tak is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in India, Finland and Türkiye. Preeti Tak's co-authors include Tripti Sharma, Ankit Kesharwani, Juho Hamari, Bikramjit Rishi and Shamsher Singh and has published in prestigious journals such as Behaviour and Information Technology, Current Psychology and Journal of Internet Commerce