Priscilla Chan
About
Priscilla Chan has authored 14 papers that have received a total of 409 indexed citations.
This includes 10 papers in Marketing, 6 papers in Sociology and Political Science and 2 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (3 papers). Priscilla Chan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United Kingdom, Italy and Hong Kong. Priscilla Chan's co-authors include Raffaele Donvito, Gaetano Aiello, Junji Tsuchiya, Hyunjoo Oh and Ирина Скоробогатых and has published in prestigious journals such as Journal of Business Research, Osteoarthritis and Cartilage and Sex Roles
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