Priya Raghubir

78 papers and 4.2k indexed citations i.

Priya Raghubir has authored 78 papers that have received a total of 4.2k indexed citations. This includes 36 papers in Marketing, 27 papers in General Decision Sciences and 19 papers in Sociology and Political Science. The topics of these papers are Decision-Making and Behavioral Economics (27 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Consumer Market Behavior and Pricing (18 papers). Priya Raghubir is often cited by papers focused on Decision-Making and Behavioral Economics (27 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Consumer Market Behavior and Pricing (18 papers) and collaborates with scholars based in United States, Taiwan and Canada. Priya Raghubir's co-authors include Geeta Menon, Ana Valenzuela, Aradhna Krishna, Joydeep Srivastava and Ying‐Ching Lin and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.