Pui‐Lai To
About
Pui‐Lai To has authored 17 papers that have received a total of 918 indexed citations.
This includes 13 papers in Information Systems and Management, 12 papers in Sociology and Political Science and 6 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (13 papers), Digital Marketing and Social Media (12 papers) and Consumer Market Behavior and Pricing (3 papers). Pui‐Lai To is often cited by papers focused on Technology Adoption and User Behaviour (13 papers), Digital Marketing and Social Media (12 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in Taiwan and United States. Pui‐Lai To's co-authors include Chechen Liao, Chuang‐Chun Liu, Yuping Liu, Shu‐Hui Chuang and Prashant Palvia and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Technovation
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