Yuping Liu
About
Yuping Liu has authored 22 papers that have received a total of 1.4k indexed citations.
This includes 6 papers in Organizational Behavior and Human Resource Management, 6 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (3 papers). Yuping Liu is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in China, United States and Ghana. Yuping Liu's co-authors include Chechen Liao, Pui‐Lai To, Rong Yang, Hong-Nan Lin and Zhi‐Wang Li and has published in prestigious journals such as Journal of Marketing, Scientific Reports and International Journal of Molecular Sciences
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