Qionglei Yu

23 papers and 559 indexed citations i.

Qionglei Yu has authored 23 papers that have received a total of 559 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Diverse Aspects of Tourism Research (5 papers). Qionglei Yu is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Diverse Aspects of Tourism Research (5 papers) and collaborates with scholars based in United Kingdom, China and Hong Kong. Qionglei Yu's co-authors include Dorothy A. Yen, Bradley R. Barnes, Suraksha Gupta, Sameer Hosany and Benedetta Cappellini and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research