Quan Xie

22 papers and 306 indexed citations i.

Quan Xie has authored 22 papers that have received a total of 306 indexed citations. This includes 18 papers in Sociology and Political Science, 13 papers in Marketing and 6 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Media Influence and Health (6 papers). Quan Xie is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Media Influence and Health (6 papers) and collaborates with scholars based in United States, Singapore and China. Quan Xie's co-authors include Yang Feng, Chen Lou, Sidharth Muralidharan, Tian Luo and Steven M. Edwards and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Product & Brand Management