R. Jayanti

25 papers and 756 indexed citations i.

R. Jayanti has authored 25 papers that have received a total of 756 indexed citations. This includes 10 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Corporate Identity and Reputation (4 papers). R. Jayanti is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Corporate Identity and Reputation (4 papers) and collaborates with scholars based in United States, India and Mexico. R. Jayanti's co-authors include Jagdip Singh, Thomas W. Whipple, Jeffrey Steinberg, D. Fein and K. Davis and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Management Studies